The ceramic infuses the hair with negative ions, which repel humidity and static electricity. The ions smooth the hair cuticle for shiny, silky tresses. A powerful DC motor delivers faster airflow to minimize heat styling damage. Less frizz, more manageability plus shine equals amazing at home results. Features Dual Speed Settings Cool Shot Button Ceramic Heater DC Motor 1500 Watts Ionic Infrared Light Anti-slip Bumper Ergonomic Handle Diffuser Hanging Loop for Convenient Storage